Around 40 fans with placards and a banner proclaiming "a club not a brand" marched on the KC Stadium.
It follows Egyptian-born owner Assem Allam saying earlier this month that the name Hull City was "irrelevant" and that he disliked the word 'City' because it is "common".
Alam wants the club to be rebranded as Hull Tigers or Hull City Tigers.
Source: PA
Source: PA